SEBI registered Investment advisor (RIA) with Registration number – INA 000000342.

Melvin started Finvin Financial Planners in 2010 as the fee only model. In 2013, SEBI came out with Investment Adviser’s Regulations and he got registered as an Investment Adviser. He helps his clients in investing in the best suited products. He recommends online term policies and direct plans in mutual funds in the interest of the clients.

The selection of a financial planner is very important for your financial health. There are three types of financial planners available in the market. They are:

Commission based

They are generally associated with insurance /mutual fund companies and are receiving commission income from those companies. Their primary target is to sell the products of the company which they represent.

Fee Based

Such planners will be having earnings from both sides – fee from clients and commission from the financial product selling. There is a possibility of conflict of interest in this.

Fee Only Planner

Such planners are getting income only from their clients as the fee. Since they don’t sell any products, they can help clients in recommending the best suited products as per their needs. They are not having any sales targets and can protect the interest of their clients.

SEBI Registered Investment Adviser (RIA)

Selecting a financial planner is an important decision in your financial life. He will be like your family doctor. The element of trust & confidentiality is very important.

SEBI took the first step in this direction in 2013 and came out with Investment Adviser Regulation. As per this, only those who are registered with SEBI as an Investment Adviser can act as a financial planner and give financial advice. SEBI registered Investment Advisers (RIA) will be the better option for you while selecting a financial planner.  Please note how these advisers are different:

  • Professional Qualification – To become an Investment Adviser, SEBI has laid down stringent guidelines on educational qualification. The candidate should have a certification from National Institute of Securities Markets (NISM) or CFP qualification from Financial Planning Standard Board India (FPSB)
  • Fiduciary Responsibility – This is your advantage. RIA has a fiduciary responsibility of working in your interest and he can be held responsible for any breach of trust. This will ensure that the RIA will keep your interest as priority while rendering the services.
  • Code of Conduct – RIAs are bound to adhere to the code of conduct by SEBI. The regulations are in line with global standards.
  • Letter of engagement – RIA will be signing a letter of engagement which clearly mentions the fees, scope of services, conflict of interest if any etc.
  • Compliance – RIAs have to adhere to compliance directed by SEBI. Maintenance of records, annual audit of books of accounts etc are part of compliance. RIA is a regulated person to deal with.

As an investor, it will be better to deal with a Registered Investment Adviser (RIA) to ensure unbiased financial advice without any conflict of interest.

Melvin Joseph is a SEBI registered Investment adviser (RIA) with Registration number – INA 000000342.


I came to know about Mr. Melvin through the face book group ASAN ideas for wealth. And till date I found him reliable than other advisers who got connected via some references. I had started DIY investing couple of years back, but soon realized that there is too much noise in the information available on blogs and the internet. I had started my investments with the knowledge I gained from some of the blogs, but I was always unsure if I was making the right investment decisions. After few conversations about my goals, existing assets and future plans, Melvin drew up an easy to understand plan. He also periodically checks that I am on the right track with my plan. He has helped me in putting my investments in right track. He is always available for any doubts and he does his job with passion. I have already personally recommended Melvin to several people, and would be happy to recommend him to anyone who would like an effective fee-only financial advisor

Sijo Jose

I started on my financial planning journey a little later than I should have. So when I looked around for professional help, I came across many firms who offer financial planning services. Most of them had a mutual fund distribution business or were trying to push for their demat/trading platform, not to mention that they were charging a bomb. During the process of this discovery, I became quite clear that I would actually be looking for a fee-only advisor in order to get an unbiased view without any conflict of interest.

When I approached Melvin, the ease with which he spoke to me clarified a lot of my concerns in the first call itself. I decided to go with Melvin's service. The best part of the engagement was there was actually no need to meet face to face. Everything be it data collection, goal definition,review of existing investments, review of final plan etc. happened over call and email. The entire process was extremely comfortable.

Even after the final plan was given to me, Melvin takes the extra effort from time to time to check about the progress in terms of implementation. Other than this, even for my minor queries, I keep bothering Melvin from time to time and he has responded each single time without fail.

In today's time, when finding advice without any kind of conflict of interest or bias is next to impossible, Melvin is my go to guy when it comes to financial advice

Satyajit, Mumbai

Being a D.I.Y investor for several years, I always hesitated to approach any financial advisor.

However, during this year's annual portfolio re-balancing activity, I decided to take professional feedback and started looking for SEBI registered fee-only Financial Advisors.


I found Mr. Melvin’s details in and after comparing with several others, I decided to contact him.


The whole process of financial planning and portfolio review was handled in a very professional way.

It started with understanding my financial goals followed by an in-depth analysis of insurance needs to secure my family's future.

During our multiple rounds of discussions, important gaps were identified in existing insurance cover and also in one particular financial goal.


Once the corrective measures were understood, the focus then shifted to reviewing existing mutual fund portfolio. While retaining good funds, he re-aligned the portfolio by replacing few funds. His extensive knowledge of products paired with an impartial advice has helped me in creating a holistic portfolio.


I can say with complete confidence that approaching him proved to be very beneficial.


Pavan, Bangalore